Hey guys… I’m here, once again.
Last time I shared a basic idea about Digital Marketing. Today, I’ll be sharing some more stuff about it.
But before that, would you wanna time travel with me in the age before digital marketing came into vision???
Yep… I’m talking about the time when Traditional Marketing was in trend.
Let’s talk about that…
What Traditional Marketing actually means???
Long long ago, when we had no idea about Google, Facebook, Instagram, YouTube etc; when we were a kid…
Companies used to market themselves through:
Newspapers,
Magazines,
Radios,
Billboards,
Flyers or
Televisions
We used to know more about those companies or their products through these media…
Yes or No?
This way of marketing was named as TRADITIONAL MARKETING.
Let me make it more clear…
When we were a kid; we used to see those big billboards while riding a bus or a train… Something like this:
or Flyers/Brochures that came along with the newspapers or magazines like:
etc-etc…
We used to know about those products or the services any company is providing through these media…..
Apart from these, there was this Radios & Televisions we were fond of…
All these media were a part of traditional marketing.
So, in a simpler way, I can say-
Traditional marketing was a way to reach people of the era when there were no phones, no laptops, no internet…
Now, I have this weird question in my mind – why do these companies need digital media for marketing when they already had these traditional media???
Why? Why? Why?
Let’s discuss it.
In my previous post, I told you what digital media are… Let me repeat again…
So, examples of digital media are –
Search Engines like – Google, Yahoo, Bing etc.
Social Media like – Facebook, Instagram, Twitter, YouTube etc.
And different websites etc.
Why do we need these digital media for our business??? Let’s compare digital media with traditional media & we’ll know…
Traditional Marketing vs Digital Marketing:
1.) Traditional Marketing is based on Unidirectional communication which means only business can communicate with the customers/audiences i.e. if you are my client & you want something that I can help with then we are interacting one-one. So, basically, if I want you as my client, I need to approach you directly.
While Digital Marketing is based on Bidirectional communication which means business can communicate with customers & customers can ask queries or make suggestions as well. So, in this case, I’ll put an ad regarding my product/services on digital media & if that suit’s customers requirements;they can get hold of us & they can get a detailed information about our company or products or services.
2.) The medium of communications for Traditional Marketing are: Phone calls, Emails, Text Messages etc
While for Digital Marketing, communication media are: Social Media, Web Search Engines, Mobile Apps along with those traditional media.
3.) Through Traditional Marketing, only local audiences can be targeted since the advertising media are: TVs, Radios, Bill-Boards, Flyers, Coupons, Newspaper etc
While through Digital Marketing, broad audiences from all over the world can be targeted (global audiences) since the advertising media are: Facebook, Twitter, Instagram, Snapchat, Google, YouTube etc
4.) Measurement of effectiveness( i.e how effective advertisement is to involve customers) & keeping track regarding customers/users, sales or any other changes for Traditional media was impossible.
While for Digital Media, either effectiveness or a simple change is trackable related to sales or involment of audiences.
These were the reasons why Digital Marketing came into visions & overwhelmed Traditional Marketing way of advertising. But still, Traditional Marketing is a part of this business world. It has its own influence on the people from all over the world so Traditional Marketing and Digital Marketing get along with each other…
Hope you find it a little understandable. I’m a learner just like you so don’t judge.
Love, Life & Dreams 